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By definition, unconventional marketing exists in complete opposition to commercial marketing, which stems from the introduction of McCarthy’s 4 Ps in 1960. Over the last five decades, street marketing has become an evolving topic of discussion, especially among SME’s (small and medium-sized enterprises) who have little or no advertising budget. In the 1960s and 1970s, street marketing was a massive success since many consumers did not inevitably recognize guerrilla activities as an advertisement at this time because of its uncommon nature.
Street marketing is a form of guerrilla marketing that uses nontraditional or unconventional methods to promote a product or service. Many businesses use fliers, coupons, posters and art displays as a cost-effective alternative to the traditional marketing methods such as television, print and social media. Based on the shifting characteristics of modern-day consumers – such as increased product knowledge and expectations of transparency – the goal of street marketing is to use direct communication to enhance brand recognition.
Michael –
Turpis cursus in hac habitasse platea dictumst quisque sagittis. Amet mauris commodo quis imperdiet.
Michael –
Orci porta non pulvinar neque laoreet suspendisse. Turpis cursus in hac habitasse platea dictumst quisque sagittis.